With almost 20 years of success, UrbanFF has recently received watermark conformity for their range of industry-leading drinking fountains! What does this mean for the company's future?
For the first 15 years of operation, owners Gary and Claire Allan deliberately kept the Urban Fountains & Furniture (UrbanFF) business small, maintaining a strong focus on delivering exceptional, high-quality products, innovative designs and exemplary customer service. Many growth opportunities were intentionally passed by, for fear that unsolicited growth could lead UrbanFF down the same path that took so many other larger manufacturers, where quality is sacrificed for quantity and customer service becomes nothing more than a buzz word that offers little or no value to the customer at all.
As the UrbanFF name and brand has become synonymous with delivering outstanding quality and innovative solutions, backed up with significant expertise, the business is now experiencing interest from a global customer base that has led to unprecedented growth.
With an ever-increasing demand for UrbanFF products – particularly outdoor drinking fountains – from Australia and New Zealand, and even Europe, USA and Asia, the company feels they no longer have the choice to stay small but must meet the growing customer’s needs and expectations.
Rather than fight the tide any longer, UrbanFF is excited to embrace growth in order to meet their increasing clientele. However, it is still extremely important to the company that they get to choose how they grow. Growth will be managed without any loss of focus on the core values of quality and service. The team believes that future development will not only maintain their services, but will also dramatically improve on them.
Here is a small taste of the initiatives UrbanFF have undertaken or are currently undertaking to support their rapid company growth.
Innovation | UrbanFF has recently obtained Watermark Certification (WMTS-105:2016) and are leading the way for Australian outdoor drinking fountain manufacturers, with a range of new designs soon to be released.
Quality | In addition to Watermark Certification, UrbanFF are also Certified for Quality to ISO:9001:2015, which is what is expected of a first-class Australian manufacturer. All UrbanFF products can be specified with the confidence that you are not only buying a product that meets the required Australian standards but also exceeds expectations in functionality and looks!
Operational Excellence | UrbanFF is investing in the expanding operations by doubling their factory size and using lean manufacturing methodologies to help redesign the layout of the space, leading to a more efficient work area and reducing lead times for customers.
Staff | UrbanFF are increasing staff numbers as well as ensuring time is spent investing in training and development to guarantee all staff are synonymous with the quality of the brand.
This is an exciting time for UrbanFF as they draw close to their 20 year anniversary. The team would love to make your business or project a success with their range of exceptional products. Contact them or visit their website via the links below.