SVC CIVIL AND THE NEW ANSTON
13 May 2025
The SVC Group announces a consolidation of all landscape products under their revitalised Anston brand, repositioning as SVC Civil with a strengthened focus on the Civil and Infrastructure industry.
Anston Architectural Products, a subsidiary of the SVC Group, has undergone a brand refresh, updating its brand assets to align its visual identity more closely with parent company SVC Products.
The brand rejuvenation extends beyond a simple aesthetic upgrade. It also incorporates the consolidation of all architectural and landscape product offerings, formerly divided between SVC Urban and Anston, under the upgraded Anston brand.
The reallocation of all architectural products to the Anston product suite is a strategic decision that streamlines internal operations and drives efficiency, while also providing a single point of contact for customers industry-wide.
Removing the previous overlap between SVC Urban and Anston teams, the singular brand enables the logical grouping of all products relevant to the architectural and landscape markets, with full product offerings now available across all applications in the residential, commercial and public space sectors.
With an established reputation in the residential landscape industry for high quality architectural concrete elements that display a premium, beautiful finish, Anston is excited to bring the same standard of quality to a broader spectrum of projects in commercial and public space applications.
The new Anston team shares decades of design expertise and manufacturing know-how, drawn from SVC Urban’s multiple past successes in council and commercial projects and Anston’s experience in the boutique residential market. Offering a diverse product suite of concrete paving, street furniture, bollards, planters, signage as well as the ability for custom manufacture, the new Anston presents as a robust and trustworthy local supplier for the Australian landscaping industry.
The retirement of the SVC Urban sub-brand allows SVC to refocus on its roots in Civil and Infrastructure, continuing to develop and innovate its product offerings within various product categories catering to Civil market segments such as stormwater and drainage, major road and rail infrastructure, subdivisional development and commercial construction.
Approaching the industry with renewed vigour as SVC Civil, the company’s values and vision remain unchanged – to deliver high quality, industry-compliant products for civil construction in tandem with a dedicated, customer-focused service experience that reinforces SVC’s position as the #1 trusted Civil supplier.
