Designed by US firm Goettsch Partners (GP) and developed by Poly Real Estate Group, Poly 335 Financial Centre is a 300,000-square-metre mixed-use project “conceived as an ideal indoor-outdoor setting for a commercially successful community with new residences, offices, shops, and hospitality offerings” set around a vibrant and animated central plaza.

Unveiling its design for the project located in Guangzhou, China, the impressive and imposing 60-storey office tower lends the project its urban identity and marks it as a future architectural icon for the region.

“The structural solution for the slender tower is integral to the exterior expression. This elegant yet bold expression culminates in a structural lattice at the crown to provide Poly 335 with a unique skyline silhouette both day and night,” says Paul De Santis, LEED AP and GP design partner.

In addition to the office tower, the build will include a 21-storey hotel tower and two residential towers, each 57 storeys high. A 42,000-square-metre retail area will spread across three levels at the base of the tower, while at the centre of the development the public space will comprise three elements; a “plaza with newly commissioned sculptures, a signature display area presenting seasonal exhibits, and the retail court showcasing a central water feature”, according to GP.

A new regional transit station will also be created. Given that the site is located on the outer lines of Guangzhou’s subway and rail systems and bordered by residential neighbourhoods, it is the function of the transit hub to aid in the aim of making Poly 335 a central gathering place for the greater metropolitan area.

“The Poly 335 Financial Centre complex will establish a new standard of international quality for the Zengcheng region. It will serve as a visual landmark for the area and further enhance Poly’s real estate portfolio in the rapidly expanding region,” claims James Zheng, AIA, LEED AP, Co-CEO and president of GP.

Poly 335 Financial Centre is scheduled for completion in 2023.

Images Goettsch Partners via ArchDaily