The Cold Pressed Juicery is located on the corner of the Herengracht canal in the Nine Streets shopping district, where many indoor gardens are tucked behind vintage and designer boutiques.
Standard Studio, which previously created a home for a family inside a former teachers' lounge, hoped to bring some of the hidden greenery inside by adding a living tree in the middle of the store.
"We wanted to provide a calm environment from the hectic pace of the city," said the studio. "The tree is a symbol of nature and a reference to the daily fresh ingredients used to produce the juices."
What is hidden from the public is the irrigation system keeping the tree alive. It is kept in the basement and includes a large bucket filled with fertile soil.
Cold-pressed juice bars – where liquid is extracted from fruit and vegetables using a hydraulic press – are becoming increasingly popular the world over.