Urban Tree Project is an architecturally mapped digital projection which transforms the Martin Place MLC building into a magnificent living tree growing within a dense urban environment.
The installation explores themes and questions relating to urban lifestyles, the impact of high-density living on the natural environment, and our very human need for green space.
Presented as a vignette of a day in the life of a tree, the MLC building undergoes a total transformation from seed to mature tree, creating a symbiotic ecosystem amongst the previously lifeless concrete and glass.
Project partners TDC supplied the projection equipment and media servers for Urban Tree project as well as working closely with Ample Projects to help design the best projection solutions for this challenging architectural screen.
Vivid is the Southern Hemisphere’s biggest festival of light, music and ideas and was officially launched by NSW Premier Mike Baird on Friday May 23, 2014.
“Vivid Sydney has become one of the city’s most anticipated events, drawing massive crowds from Sydney, interstate and overseas,” Mr Baird said. “This event showcases the state’s creative talent and transforms the way the city’s most famous landmarks are viewed using spectacular lighting displays and projections”.
NSW Deputy Premier and Minister for Tourism & Major Events Andrew Stoner said “With 40 per cent of Australia’s creative industries based in NSW, nurturing our state’s creative sector through major events like Vivid Sydney has a positive impact on our economy and the overall strength of our nation’s creative industries”.
The festival includes 50 free light installations and projections transforming Sydney’s architecture and open spaces through Vivid Light, 80 Vivid Music shows and 300 speakers at 180 creative industry events as part of Vivid Ideas.
The main Vivid precincts to visit are Circular Quay including the Museum of Contemporary Art and the Sydney Opera House, The Rocks, Martin Place and Darling Harbour. The festival runs through until June 9.