SFA LAUNCHES NEW SITE
29 Jul 2015
Street Furniture Australia is excited to announce the launch of their redesigned website. Their new digital interface is the result of collaboration with a developer, art director, photographer - even a cinematographer. Take a look!
As a design-focused manufacturer, Street Furniture Australia is dedicated to improving the public realm through innovative and timeless products. To better serve their customers and the wider design community, SFA has created a new website with meaningful content relating to furnishing the public realm.
With a new dedicated news service, ‘Street Chat’, Street Furniture Australia is able to feature key projects, design tips and emerging trends that reflect what is going on in the street furniture industry.
Street Chat will also feature an interesting designer each month. Anyone from the already established professional to new up-and-coming designers will be featured In Profile, showcasing their contributions to the improvement of built environments.
Utilising client focus groups, braining storming concepts and developing creative assets and content, in a process that took over a year, SFA compiled the results of their research to create a website that’s more than just a catalogue of products. Engaging a digital agency, art director, photographer – even a cinematographer – the resulting digital interface is an optimised dream.
The new SFA website is fully compatible with phone, tablet and desktop devices. Browsing is easy whether you are leisurely swiping or using a mouse. One special feature is the geolocator. Simply visit the website on a smartphone to find a furniture installation near you.
“The public domain is our greatest showroom,” says June Boxsell, SFA Marketing Manager. “The geolocator will encourage people to visit our installations and see the durability of Street Furniture products first-hand.”
To try out the new Street Furniture Australia website for yourself visit www.streetfurniture.com
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