A REAL-LIFE FAIRYTALE

Combining landscape, architecture, and modern exhibition design, the museum seeks to provide a unique artistic encounter for visitors and offer a new perspective on the author. The vision for the institute is to spatialise the experience of Andersen’s literary universe and stage a complete artistic setting in which architecture, sound, light and a stream of images constantly create new encounters between each visitor and Andersen’s fairytales.

As part of the design process, Kengo Kuma and Associates (KKAA) found inspiration in Andersen’s fairytale ‘The Tinderbox’, in which a tree reveals an underground world, which magically unearths new perspectives right in front of the beholder. “The idea behind the architectural design resembled Andersen’s method, where a small world suddenly expands to a bigger universe,” Kuma explains. KKAA worked on the project alongside Cornelius Vöge and MASU planning.

The museum site covers an area of 5,600 square meters (60,278 square feet) and contains a children’s house and an underground museum, which intertwines with a surrounding garden. On top of that, the museum will comprise a wide array of state-of-the-art technologies and approaches to set design, all of which will add to the experience of Andersen’s magical universe coming to life.

“Hans Christian Andersen’s artistic universe is fantastic, because it reverses how you imagine this world you thought you knew, but without putting anything else in its place,” says Creative Director of the new museum, Henrik Lübker. “His fairytales do not point towards a universal truth, but rather into the open — towards the peculiarity and multiplicity of the world. In the new museum, we maintain this ambiguity by using Andersen’s own artistic strategies as the starting point for how the garden, the house and the exhibition have all been shaped, as well as for the many artistic contributions that will also be part of the museum.”

“We have to dive into the fairytales as the very first thing, because they are what everyone knows,” adds Torben Grøngaard Jeppesen, the Head of Odense City Museums. “The idea is not to retell the stories, but rather to communicate their familiarity and inspire further reading of Andersen.” The exhibitions within the museum will be developed by various artists in collaboration with the British design agency event communications.

Images via designboom.