MEDITERRANEAN MASTERPLAN

10 Design has envisioned this project in collaboration with INERTIA, a prominent real-estate developer responsible for various luxury residential and commercial developments across Egypt.

Creating a brand-new settlement or residential, commercial and public space areas along the Jefaira seafront, is a prime position to take advantages of areas natural beaches and cliffs. “The master plan is designed to locate highly active spaces where the community will benefit most,” said Paul Rodgers, design director at 10 Design.  The aim of the project is to create and activate a series spaces and destinations throughout the area of Jefaira.

The master plan contains up to 12,000 residential units. These residential areas will be supported by a comprehensive and diverse range of community facilities including schools and colleges, a sports academy, swimming pools, and a health and wellness centre. Extensive tourism facilities are provided including marinas with promenade cafes, restaurants, retail spaces, hotels, and a convention centre.

Gordon Affleck, design partner at 10 Design states: “In order to create a truly sustainable development, a wide range of public amenity areas are provided with strong interconnections; these amenities are clearly defined and organized around outdoor spaces which are activated by programs and functions.”

The central idea behind the development incorporates an environmentally, socially and economically sustainable residential and tourism community. Collaborators on the project INERTIA have explained that their ultimate goal was to design “a vibrant urban environment with a network of public areas, celebrating the Egyptian culture together with the Mediterranean context.”