“This is the first digital award for the company, as well as the first for WellBeing,” commented Associate Publisher Janice Williams. “We are thrilled to have won against such a strong field, and are pleased to have recognition of WellBeing as an integrated media brand.”
About Wellbeing’s Digital Strategy
In the last 12 months WellBeing has extended its brand in to numerous digital spheres:
• Natural Living News Service – served by WellBeing.com.au, WellBeing eNews, Twitter, Google News and numerous third party websites.
• WellBeing.com.au website with practitioner directory, social network features.
• Social Networks including Twitter and FaceBook.
• A brand new iPad Edition of WellBeing Magazine
“Our philosophy remains the same but now we are the voice of natural living in the digital space,” commented Ms Williams. “This especially important given that so many Australians go to the web for information about health and natural living. Our community of advertisers are very aware of this are also looking of new ways to engage audiences in the digital space.”
About Publishers Australia
Publishers Australia is a non-profit trade association that represents the leading B2B, specialist B2C, custom and digital publishers in Australia. The membership consists of over 120 publisher members who produce more than 800 consumer, business and customer publications in total. The Publishers Australia Excellence Awards are judged by 13 independent experts from the publishing, digital and media-buying arenas. In a breakthrough for the Australian magazine publishing industry, Magazine Publishers of Australia (MPA) is to become a member of Publishers Australia (PA), a move that will enable the organisations to share resources and provide a combined voice on matters of importance to their members.
About Our Team at Universal Magazines
WellBeing is published by Universal Wellbeing under Universal Magazines. Universal Magazines is Australia’s largest niche publisher, specialising in helping marketers find targeted audiences via print and online media. Universal Magazines is an independently owned private company.