The ‘More Trees Please’ campaign is up and running with a range of initiatives underway to get the message across to the community at large.
The More Trees Please phase of the Nursery & Garden Industry’s‘Improve your Plant Life Balance’ campaign is up and running with a range of initiatives underway to reach decision makers, support wholesalers and retailers and get the message to the community at large.
“We are really pleased with the response we are getting across the board, particularly the enthusiasm shown by the horticultural media, for this stage of the Improve Your Plant/Life Balance campaign,” said CEO of NGIA, Robert Prince.
“The message is being taken directly to the green industry and decision makers like planners, developers and local government through their specialist magazines and special events such as the Green Cities conference held in Sydney recently. We’ll also be at the Aboriculture Australia Conference in Hobart.”
The More Trees Please message is running right through 2012, with traditional media and social media opportunities for all of the industry to participate and benefit.
“We launched videos at the Melbourne International Flower and Garden Show which were brilliant, simple animations explaining the urban forest concept and its benefits to our health and wellbeing,” said Robert.
The animations are accessible via the website www.plantlifebalance.com.au or can be downloaded directly from Youtube.
“Growers and retailers in the industry should provide links to these animations from their own websites or Facebook pages to link in with the campaign and add value to their own messages to customers.”
The Plant/Life Balance Facebook page continues to maintain more than 16,000 followers, the refreshed Plant/Life Balance website has around 60 new visitors to it each day, many via their smartphone and the QR code has attracted the interest of more than 200 people.
The QR code takes people directly to the Plant/Life Balance website via their smart phones. A point of sale poster is available for retailers which promotes this new technology, which is rapidly being picked up by business and the community.
Across the states in Western Australia, NGIWA is exhibiting at Garden Week utilising the NGIA Improve Your Plant/Life Balance/ More Trees Please display, NGIQ is strongly promoting the campaign and in New South Wales, the Horticultural Media Association is encouraging members with a $100 grant to get out and have a tree planting in their local communities to celebrate More Trees Please.
“Our Plant/Life Balance display is available to each state to use at special events or conferences. It attracted considerable interest at MIFGS where it was installed in the NGIV Garden Advice & Information booth and of course at our recent NGIA conference,” said Robert.
Support materials have been produced including an information brochure and point of sale posters – copies are available through your state offices.
“Coming up is National Tree Day which offers a great opportunity for retailers to do supporting promotions and I would encourage all of the nursery and garden industry to get on board and have their own special ‘Improve Your Plant Life Balance’ Day to tie in with National Tree Day,” Robert added.
For more information visit www.plantlifebalance.com.au.
Materials can be downloaded from the NGIA website.