"I could go for weeks and not even think about it," remarks one design professional.
"Gives me the chance to get back to the computer and run off a few brochures I can hand out at the next Chamber of Commerce meeting," says another - both with little enthusiasm.
But the reality is, marketing is crucial if a firm is to survive intense competition and unpredictable market forces.
Firms that recognise how to maintain a robust level of marketing practices are the ones who not only survive, but secure a healthy client base from which to grow their business.
Because marketing is a requirement and a demand on their time, principals will need to create and develop an efficient marketing strategy - one that suits their practice and current position in the market place and makes good use of their time.
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