Pink-inspired activities throughout May include local store and supplier events, Amber’s first ‘Pink Sale’, weekly gold movie pass giveaways to the highest donors, infusing stationery and stores with the colour fuchsia, branding Amber staff attire and providing McGrath Foundation merchandise and donation tins within stores.
Vanda Correia, Amber’s Head of Marketing, explains the whole organisation is excited to infuse the Amber brand with the colour pink and raise awareness and funds for a worthy cause.
“The McGrath Foundation continues to provide much-needed support for families experiencing breast cancer within Australia,” said Vanda.
“It is fantastic that Amber can befriend such a great charity and we look forward to the exciting changes when ‘Amber goes Pink’!”
In-store changes include pink corflutes and posters, co-branded pink staff attire, fuchsia-coloured invoice paper and fuchsia QR code cards that link back to Amber’s McGrath Foundation donation page when scanned.
Amber’s ‘Pink Sale’ caters to every renovators’ dream with up to 20% off selected tiles and pavers across all NSW and QLD stores. From the 17th – 19th of May, home renovators will save with Amber’s extensive discounts on a range of products including new collections, feature tiles, natural stone products and more.
“Throughout May, we encourage everyone to assist Amber in raising awareness and support for the McGrath Foundation by coming into our stores, talking to our pink-clad staff and participating in our family-friendly local events,” said Vanda.
At the end of the month, Amber will host a supplier pink event showcasing Amber’s new marketing direction to key suppliers and will recognise and award the supplier, franchise and individual who raised the highest amount of funds for the McGrath Foundation.
Individuals will be able to directly donate online to Amber’s fundraising page on GoFundraise.