A SPHERE OF EVENTS
05 Apr 2018
Madison Square Garden has unveiled images of a new events venue in London, taking the shape of giant sphere that will create a 3D experience for the audience with the world’s largest and highest resolution media display.
The Madison Square Garden Company has unveiled images of its proposed MSG Sphere in London, a next-generation venue seeking to “redefine live entertainment” through an array of technology geared towards transformative, immersive connections between artists and audiences.
To accompany the London scheme, an MSG Sphere will also be located in Las Vegas. Both are to be designed by Populous, a global firm responsible for a large number of stadiums and arenas across the globe.
When completed, the London MSG Sphere scheme is expected to have a scalable capacity of 18,000 seats.
Within the distinctive domed form of MSG Spheres, the scheme will feature cutting-edge technology including an “interior bowl” featuring the world’s largest and highest resolution media display, an adaptive acoustics system, and next-generation wireless connectivity.
The MSG Sphere will be located in the East London district of Stratford beside the Westfield Shopping Center, which sees 45 million annual visitors.
In close proximity to the park which hosted the 2012 Olympic Games, the planned venue will sit alongside the new Victoria and Albert Museum and University College London.