Viridian is offering homeowners, builders, designers and architects the chance to see first-hand how performance glass products can be used effectively in renovation building through its association with the Nine Network’s popular television series, The Block.Australia’s leading glass manufacturer Viridian is the official glass supplier for the popular reality show. Viridian’s General Marketing Manager Lachlan Austin believes the alliance with The Block will help educate homeowners on what the possibilities of performance glass really are and in turn help make the process with their builder easier.

“Our partnership with The Block represents a significant, strategic opportunity to show viewers how Viridian products can help achieve home design objectives.

“We want homeowners to work more effectively with builders, designers and architects. The more information people have the better equipped they are to make informed decisions, allowing them a more hands-on and engaged experience with their own building and renovation projects,” Lachlan explained.

“People are becoming increasingly aware of the impact that performance glass products have on the comfort, design, energy efficiency and quality of a building. Supplying to The Block means we will be able to demonstrate how choosing the right materials can create long term benefits in the home.

“Glass technology has come a long way in recent years and given us the freedom to create beautiful, light filled, comfortable living spaces. As a result, homeowners can learn how to make the best of their own living spaces for example installing bigger windows that offer increased views and natural light,” Lachlan added.

Viridian’s range of innovative glass products offer various performance features including security, noise reduction, fire protection, energy efficiency and privacy screening.

The series will showcase a number of Viridian products including windows, shower screens, kitchen splashbacks and mirrors in various renovation projects undertaken by this year’s competitors. In addition to building awareness of Viridian products, the show will help Viridian and their channel partners raise the profile of the glass category in home renovations.

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