Newspoll Water Saving Survey
23 February 2012
The fifth wave of a Newspoll water saving survey was undertaken in December 2011 for Smart Approved Watermark. As with previous years, a telephone omnibus survey was conducted across Sydney, Melbourne, Brisbane, Adelaide and Perth, and was supplemented by an online survey.
Results indicate a continuing softening of attitudes in how serious residents view the water situation across the five capital cities surveyed when compared to previous years’ results.
More people currently say it is not serious (24% compared to 6% in 2009). However, 4 in 10 people think it’s still extremely or very serious, and the majority (75%) think it’s at least somewhat serious.
The survey highlights the differences between the capital cities with Adelaide (92%) and Perth (88%) residents most concerned about the water situation and Sydney (62%) least worried.
Most people (70%) say the current water restrictions are about right, which shows little change from the 2009 survey (69%). And while fewer people say the current water restrictions are not restrictive enough (17% compared to 22% in 2009), they are still more than twice as likely to say this than to say the current restrictions are too restrictive (7%). Women (22%) are twice more likely than men (11%) to think that the current situation is not restrictive enough.
There has been a significant increase in the household use of trigger nozzles on hoses (77% compared to 67% in 2009) with the increase across all the cities surveyed. The use of greywater has declined 44% in 2009 to 33% in 2011). The use of rain tanks increased slightly with Adelaide having the strongest growth (46% in 2009 to 59% in 2011).
To view more results information visit: http://www.smartwatermark.info/_uploads/documents/1722111_newspoll_11_web.pdf
More information about Smart Approved WaterMark can be accessed at: www.smartwatermark.info
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